Displaying posts categorized under

Nonprofit Management

Introduction to E-marketing

Marketing Your Web Site: Attracting Your Target Audience Michael Liimatta, Director of Education, AGRM   Introduction E-marketing is not simply getting lots of visitors, it is attracting your target audience(s) E-marketing is most effective when a variety of methods are used E-marketing efforts must be monitored for best results. Why users return to the their […]

Taking Care of Staff Members

How can we be sure we are taking care of the needs of the program staff members?   Most people working at rescue missions don’t view their work as simply a “job.” They consider it a ministry or, more precisely, a “calling.”   As a result, they tend to be highly motivated employees. Yet, by keeping […]

Maurice Vanderberg – A Man of Vision

With his recent passing, I was reminded that, even before I was born, Maurice Vanderberg was talking about many of the principles I’ve discussed in this column over the years.   Rev. Vanderberg served as director of City Union Mission  in Kansas City, Missouri from 1954 to his retirement in 1991. His Christian Life Program was one […]